February 25, 2018  

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Gulf Coast Professor's Article Named 2010 Top-Rated in Decision Science Journal

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Dr. Fujun Lai, associate professor of decision sciences at The University of Southern Mississippi Gulf Coast, co-authored an article, “Market Orientation, Ownership Type and E-Business Assimilation: Evidence from Chinese Firms,” which was named the top-rated article in Decision Science Journal for 2010.

The article focuses on a research study that examines how the strategic and cultural factors of business firms are shaping e-business. The authors, who researched data on more than 300 Chinese international trade firms, also developed a research model to describe how a firm's market orientation impacts e-business assimilation.

“There are many challenges in examining China’s management issues due to its rapid economic growth, social transition and unique culture,” said Lai. “Years of research on electronic business went into this article, and I am very honored to have the Decision Science Journal’s top-rated article for 2010.”

In addition to having his co-authored article published in the Decision Science Journal, Lai’s work has also been published in the Journal of Global Information Management, the Journal of Business Research, and Industrial Management and Data Systems Supply Chain Management: An International Journal.

For more information about Southern Miss Gulf Coast, visit www.usm.edu/gulfcoast