December 11, 2017  

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USM Graduate Students Make Presentations at National Marketing Conference

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Pictured left to right: Holly Syrdal, Jamye Foster, Joanne Cao, Melanie Santiago, Wei Wang, Alice Townsend. (Submitted photo)

One current and one former graduate student in The University of Southern Mississippi’s Master of Business Administration program delivered presentations during the annual Society of Marketing Advances conference held earlier this month in Louisville, Ky.

Melanie Santiago, a native of Biloxi, Miss., completed the MBA program in August of this year. She presented research that began during her MBA studies titled, “Online Brand Engagement.” Santiago earned her undergraduate degree in graphic design at USM in 2016.

Alice Townsend, a native of Meridian, Miss., is currently pursuing her MBA at Southern Miss. She presented her honors thesis research titled, “Green Marketing Effects in a Social Media Context.” Townsend earned her undergraduate degree in International Management earlier this year.

“Our students had a unique opportunity to present their undergraduate and MBA work at such a high level. With the guidance of marketing faculty, the students prepared their own submissions and presentations,” said Dr. Jamye Foster, interim director of the USM School of Marketing. “The students received very positive feedback from the audience which seemed to inspire more academic curiosity.”

Foster attended the conference along with Holly Syrdal, assistant professor marketing; Joanne Cao, assistant professor of marketing; and Wei Wang, assistant professor of tourism.

The Society for Marketing Advances (SMA) is a premier marketing association that hosts an annual conference bringing together marketing educators and professionals from throughout the United States and abroad.

SMA is founded to foster service, research, and education in all phases of marketing and to encourage the exchange of ideas among members with similar interest. SMA endeavors to promote the growth of intellectual leadership in the field of marketing on the part of teachers, researchers, and students in universities and interest executive business and government.

To learn more about graduate programs in the USM College of Business, call 601.266.4659 or visit: https://www.usm.edu/business