January 19, 2017  

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CATCHING UP WITH DR. GREG BRADLEY

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Dr. Greg Bradley

Dr. Gregory T. Bradley is a clinical assistant professor for the Department of Management and International Business in the College of Business at The University of Southern Mississippi. In addition to serving as a Southern Miss faculty, Bradley also owns a behavioral research firm, The Bradley Research Group, which specializes in measuring consumer behavior. Bradley has been the principal investigator/primary researcher on more than 1,000 private and public research projects related predominately to either evaluating the relationships between and among employee/customer behavior and firm performance or measuring the economic impact of prescribed events. He took a few moments to reflect on his professional career and outside interests in a question-and-answer format.

Q: What is your hometown and educational background?

A: I was born in Pascagoula, Miss. I went to Southern Miss to get my two undergraduate degrees in management and marketing and my MBA. I have a PhD in management with secondary influences in marketing and cognitive psychology.

Q: You have been with the University for eight years. Where did you work prior to joining Southern Miss?

A: For the past 20 years, I have also owned a behavioral research firm specializing in measuring and forecasting consumer behavior.

Q: What led you to choose a career in business, particularly in the application of mathematics and statistics in solving complex business and social problems?

A: I love business for its strategy-based implications. Human behavior and mathematics have always interested me. Hence, combining the two interests was a natural fit.

Q: This summer, you made your ninth trip to Cuba as an economics educator and conference presenter. How did your travels to Cuba develop into such a valuable role in your job?

A: The most valuable thing about my travels to Cuba is being able to progressively watch a communist country attempt to transition to an economic system with merit-based incentives and traces of individual freedom.

Q: How important are your travels to Cuba in terms of the partnership you have developed between them and the University?

A: I believe that as relations continue to open between the U.S. and Cuba, my relationship with the University of Havana could be a catalyst for a long-term partnership with our College of Business at Southern Miss.

Q: What do you look forward to when you travel to Cuba? What is your favorite aspect of your travels?

A:  The three things I most look forward to are (a) seeing what has changed in Cuba's economic structure since my last visit, (b) talking to the citizens of Cuba (who are fantastic) about everyday life, and (c) experiencing Cuba's great culture.

Q: When did you find The Bradley Group, and how has it shaped the professional that you are?

A: I founded The Bradley Research Group 20 years ago in response to a gap in the marketplace that perfectly aligned with my professional background and interests. The firm has had a strong influence on my career and my worldview of business strategy.

Q: What has been your proudest accomplishment while working at the University and why?

A: There is no doubt that seeing students graduate is my proudest moment every year.

Q: What is your favorite aspect of working in a university environment?

A: My favorite aspect of working at Southern Miss is interacting with students and colleagues.

Q: If you weren’t employed in your current job, what else might you be doing and why?

A: I’d most likely be a physician. As an undergraduate student, I thought seriously about going down this path, but I’m very happy with my chosen profession.

Q: What do you like to do during your spare time when you’re not working?

A:  My two primary hobbies are ultra-running (anything beyond 26.2 miles) and scuba diving. I also enjoy reading as much as possible.

Q: What little known fact would people find surprising about you?

A:  Hah….well, I have kept a daily journal of my life since Sept. 26, 1996, and I was randomly mentioned multiple times on ESPN’s SportsCenter in 2015 after meeting two of the anchors in San Francisco after a Golden State Warriors playoff game.

Q: What’s the best advice you ever received and from whom?

A: My grandmother always told me not to be judgmental. She would tell me “We tend to judge others by their actions and ourselves by our intentions. You never know that path others have taken.”

Q: What advice would you give to others?

A: Live with unequivocal integrity, cherish every day, do your best to make the world better, take some calculated risks, and try to have absolutely no regrets.